STARTING A LIFE
The Canadian Touring Car Championship is an 8 race series feuturing Canada’s best drivers in todays hottest touring cars
2012 online Campaign
To meet its goals and objectives for the 2012 season Marcus Brodie Racing has developed a unique online advertising campaign.
Marcus Brodie is currently making the shift to race cars, and plans to drive in the 2012 Canadian Touring Car Championship
Mosport International Raceway- May 19/20, 2012
Circuit Gilles -Villeneuve June 8/9/10, 2012
Circuit ICAR- June 23/24, 2012
Circuit Mont Tremblant-July 6/7/8, 2012
Mosport International Raceway-July 20/21/22, 2012
Grand Prix de trois-Riveriers- August 3/4/5, 2012
Circuit Gilles-Villeneuve-August 16/17/18, 2012
Calabogie Motorsports Park-September 1/2, 2012
To meet its goals and objectives for 2012, Marcus Brodie Racing has developed a unique online advertising campaign for 2012. We have attained the support of large media partners to help promote the program. The launch date is tentatively set for late February. Stay tuned for more information.
Sponsorship Snap Shot
Today’s consumer is bombarded with advertising from a multitude of sources. With the arrival of digital cable television, the internet and satellite as advertising sources, television network viewership is on the decline. That being said, one might be led to believe that the cost of network television advertising has decreased. However, contrary to this notion, the cost of such advertising has actually excelled well beyond the rate of inflation.
Advertisers are now overwhelmed with decisions between the rising costs and rising media options and they are fighting back by choosing or designing far more creative and cost effective ways to reach their audiences. A popular choice of late that has won the approval and favour of the North American corporate communities is sports marketing and Motorsport Marketing in particular. Sponsorship of teams, series’, or motorsport events is a great solution in combating rising advertising costs and shrinking audiences. For relatively modest cash outlays, compared to traditional advertising, companies can use motorsport marketing to reach their target audiences in a variety of ways.